Primark, the international retailer, and ILGA World, the International Lesbian, Gay, Bisexual, Trans and Intersex Association, have come together through their shared values of diversity and inclusivity to launch Primark’s “Feeling Proud” collection.
The limited edition collection includes a 27-piece full range plus a 4-piece t-shirt capsule range which will be available in selected Primark stores across the summer months. Further details on the range including campaign images, launch dates and store locations can be found on Primark’s website here.
Through the partnership, Primark will donate £150,000 to ILGA World in support of their work as an international advocate for LGBTI rights. The donation will help conduct research compelling governments to repeal discriminatory legislation, develop ways for LGBTI communities to collectively advance equality worldwide and continue to provide direct support and resources for their 1500+ LGBTI member organisations in over 150 countries.
ILGA World’s Executive Director, André du Plessis said:
Far too many LGBTI people all around the world face exclusion, discrimination and violence every day. Lives end too early, and people are forced to live in fear and shame. But history has taught us that change is unstoppable when we come together, proud and united. That’s at the core of what ILGA World is about. Thanks to this partnership and Primark’s generous support, we will be able to redouble our efforts to help LGBTI communities worldwide.
Primark’s Director of People and Culture, Ciara Ruane said:
We’re proud to partner with ILGA World this year to support their work as an advocate for LGBTI rights. As an international brand we wanted to support an organisation that works directly with LGBTI communities on a global scale to achieve long-lasting change. Inclusivity is one of our core brand values and we’re committed to promoting equality, enabling diversity and creating an inclusive workplace in each of our 11 markets and beyond.