The first of two spots follows the booty-flashing model around the 2013 Auris while focusing on his feminine traits. Layered both the curves of the model and the new car are graphics that read, "Not in trend. Not Casual. Not for everyone. Not authority, but Auris."
A second, more revealing commercial provides the full identity of the androgynous model, leaving many commenters on car blogs across the world to condemn Toyota and even issue death threats in transphobic tantrums.