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The Pink Dollar app has helpful lifestyle listings
Pink Dollar app fights gay prejudice

in HONG KONG, 16/03/2014

As much as we like to consider ourselves highly evolved beings free from prejudice, recent anti-gay protests around the world have proved that we still have a way to go. That narrow-mindedness also exists in Hong Kong, where members of the LGBT community can be marginalised for their lifestyle choices.

Former J.P. Morgan investment banker Paul Ramscar quit his lucrative career with the aim of fighting such prejudice. Instead of protesting, he created Pink Dollar, a smartphone app that combines this social issue with helpful lifestyle listings.

"The main reason was to try and help end discrimination in Hong Kong by directing the LGBT community to retailers and service providers who are supportive of LGBT consumers," Ramscar says. "We also wanted to direct the LGBT community to 'safe' places, like restaurants and bars that would make them feel welcome; places where they would not raise eyebrows just because they were gay."

Pink Dollar was launched for iPhones in October 2012 and expanded into the Android market last December. It has grown from a simple list of gay-friendly businesses, to an app which offers an extensive go-to guide for the LGBT community.

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