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Beyondblue chairman Jeff Kennett and CEO Kate Carnell with Mardi Gras chairperson Peter Urmson, OII president Gina Wilson and Shane (Serkan Ozturk)
CAMPAIGN URGES AUSTRALIANS TO RESPECT LGBTI PEOPLE

in AUSTRALIA, 08/09/2012

A major new multimedia campaign launched today by national depression and anxiety initiative Beyondblue will urge the wider community to stop, think and respect LGBTI Australians in a bid to help reduce discrimination and bullying.

The campaign intends to encourage members of the community to consider the discrimination faced by LGBTI people by comparing their current situation to the outdated practice of past generations which forced children who were born left-handed to use their right hand, as this was deemed to be ‘correct’ and left-handedness ‘unnatural’. 

As part of the ‘Stop, Think, Respect’ campaign, a two-minute commercial will screen at 100 cinemas nationwide until Christmas, while a 30-second version of the advertisement will run on an ongoing basis on television with the support of media organisations.

The stories of six LGBTI people who have faced discrimination will also be available via social media platforms to broaden the campaign’s reach.

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