
| Patricia Curzi, ILGA Women's Secretariat |
|
A comprehensive research, advertising, marketing, and communications forum that will help you better understand and serve gay and lesbian travellers.
The Everest Hotel Kathmandu • 6 February 2010
Audience: Perfect for marketing, advertising and PR executives of the tourism and hospitality industries who want to reach North American, European, Asian and Australian gay/lesbian visitors, and initiate or update effective strategies.
Learn, review, update and strategise!
• Review research on North American and European LGBT travellers
• Internet and email marketing, social networking, and other emerging communications technologies
• Exploring regional markets accross Asia, and how to reach them
• Focus group insights and trends
• Maximizing print advert and PR results
• Direct response marketing outreach
• Proven techniques for measuring, monitoring and maximizing ROI
• Sponsorship marketing and events, and more
For more information and to register to the event, see the pdf document attached