Sydney’s annual gay and lesbian festival Mardi Gras has received a rather strange brand
makeover. Orchestrated by STW Group’s Moon Communications, the idea behind the brand rethink is to open up the festival beyond the gay and lesbian community and make it relevant to everybody as ‘a celebration of the power and the beauty of diversity’.
Imagine that one day Facebook suddenly erased your identity from its social network "what would you do?" We often take for granted our ability to create an online identity that
reflects who we are, but for millions that's impossible because their gender does not fit in Facebook's checkboxes. >>>