This ground breaking and stylish gay lifestyle magazine has enjoyed a fabulously successful year. Initially targeted at gay expats and visitors to Thailand, with comprehensive maps and guides to all the gay hotspots, it has also achieved a loyal fan base among middle class Thai guys who have no equivalent in their own language.
“These Thai readers have been a wonderful surprise,” says British editor-in-chief, James Barnes.
“We always wanted to be sympathetic to Thai cultural sensibilities and inform our foreign readership- this has appealed to the locals, who also feel that it is cool to read an English language magazine.”
OUT iT is a monthly publication, distributed in Bangkok, Chiang Mai, Hua Hin, Koh Samui, Pattaya, Phuket and even Hong Kong. The 40,000 readers of the printed version are boosted by those who download the magazine free from www.out-in-thailand.com in as many as 97 countries around the world, an on-line presence that is increasing with up to 220,000 visits a month to the magazine’s Facebook page.
Great writing and chic design together with some major scoops have earned this enormous popularity. “We have had important, world exclusive interviews, including Cannes Palme D’or winning gay Thai film director, Apichatpong Weerasethakal and gay movie icon, Chaiwut Thongsaang, star of Bangkok Love Story. It was the first time they had spoken to a gay magazine,” says Barnes, adding, “The commercial sex scene in Thailand is infamous but we are showing the world that there is much more to gay life in Thailand and that is attracting top names to our pages.”
More ‘A’ list names are lined up for 2012 but the magazine is not saying who.
The special First Birthday issue of OUT in Thailand will include a review of 2011 and the announcement of all the winners of the first annual OUT iT Readers’ Choice Awards. Thousands of votes were cast on the magazine’s website and winners will receive an award, which they can proudly display. To celebrate this important milestone in the magazine’s development, a single sung by Pilipino popster, Justin Pascua will be released on i-Tunes. Titled ‘OUT in Thailand’, Barnes says, “It’s a really catchy song, a real earworm and I cannot remember a music single ever being released in conjunction with a magazine before.”