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1st Asian Symposium on Gay & Lesbian Tourism

A comprehensive research, advertising, marketing, and communications forum that will help you better understand and serve gay and lesbian travellers.

Avatar of patriciacurzi

4th January 2010 14:43

patriciacurzi | ILGA Asia


The Everest Hotel Kathmandu • 6 February 2010


Audience: Perfect for marketing, advertising and PR executives of the tourism and hospitality industries who want to reach North American, European, Asian and Australian gay/lesbian visitors, and initiate or update effective strategies.

Learn, review, update and strategise!

• Review research on North American and European LGBT travellers
• Internet and email marketing, social networking, and other emerging communications technologies
• Exploring regional markets accross Asia, and how to reach them
• Focus group insights and trends
• Maximizing print advert and PR results
• Direct response marketing outreach
• Proven techniques for measuring, monitoring and maximizing ROI
• Sponsorship marketing and events, and more

For more information and to register to the event, see the pdf document attached